Fitness
Oxygen
A brand that grew with the box.
The brief
A fitness box built by three brothers who went all in from the start.
The idea
Oxygen's founders, three brothers, rented a warehouse and built their box before anything else existed. They came to us for the brand from the very start with a clear picture of what the project would become.
We built an identity around what actually holds their community together: the people, not just the workouts. It gives Oxygen room to keep evolving.
That community is still at the center. Oxygen has since moved into a space built entirely for them.
- Client
- Oxygen
- Year
- 2022
- Industry
- Fitness