Food & Restaurants
Puralma
An identity as bold as its food.
The brief
A brand update for Barrio Escalante's staple vegan kitchen, made for a more mature chapter.
The idea
Puralma opened in Barrio Escalante and let the kitchen speak first. No fuss, just food good enough to make it a regular stop in one of Costa Rica's most visited neighborhoods, celebrities passing through the country included.
That kind of reach called for a brand that could hold it. We built the identity around "Revolutionary but kind," the same conviction that built the kitchen's reputation in the first place, now given a face that matches where Puralma stands today.
The result is a brand that reads as confidently as the food tastes: ready for a bigger stage, without losing the kindness that built it.
- Client
- Puralma
- Year
- 2026
- Industry
- Food & Restaurants
